Google: Accelerated Mobile Pages

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites. At an industry conference last year, Unbounce tested 188 …

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Ask the SMXpert: SEO markup and structured data

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem …

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Common mistakes and quick fixes to improve poky page speed

There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website …

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