Google: AdWords: AdWords Scripts

How to sync your keywords and ad labels with an AdWords Script

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at …

How to sync your keywords and ad labels with an AdWords Script Read More »

Auction Insights 3: The final script

Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside, …

Auction Insights 3: The final script Read More »

Oh, no! AdWords can now spend double your budget. Or not…

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns, …

Oh, no! AdWords can now spend double your budget. Or not… Read More »

AdWords Scripts now available in new AdWords interface

AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date. …

AdWords Scripts now available in new AdWords interface Read More »

Here’s a script for analyzing the phrases that associate with your terms

This was a hard one to name, but trust me, it’s a good one. The idea came from an account my employer was running for a financial client. We wanted to know what the most popular queries were for a particular competitor, and after some laborious manual analysis, we discovered that “complaints” was the most …

Here’s a script for analyzing the phrases that associate with your terms Read More »