Google: AdWords: Product Listing Ads

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Search Ads: Product Ads, SEO BLOG /

A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began […]

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New test prominently showcases Google Express in mobile search results

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Assistant, Google: Google Home, Google: Google Shopping, Search Ads, Search Ads: Product Ads, SEO BLOG /

Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top

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‘Purchases on Google’ Shopping ads test is running on iOS devices

Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Mobile Search, Search Ads: Product Ads, SEO BLOG /

Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to

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Is holiday paid search more competitive in 2017 than 2016?

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Product Ads, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat

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Google Manufacturer Center for product data expands scope, launches API

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Knowledge Graph, SEO BLOG /

With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed

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Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG, Stats, Stats: General, Stats: Search Behavior /

By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers

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7 Google tips to supercharge your Shopping ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Ads, Search Ads: Product Ads, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping

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Google updates mobile product knowledge panels to show even more info in one spot

Channel: Retail, Google, Google: AdWords: Product Listing Ads, Google: Knowledge Graph, Google: User Interface, Search Ads: Product Ads, SEO BLOG /

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews and separate tabs for stores

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Four key holiday paid search trends to keep an eye on

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Marketing, Search Marketing: General, Search Marketing: Shopping Search Marketing, SEO BLOG /

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to

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