OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it’s finally here. Email marketers can create dynamic and interactive email experiences more akin to web experiences than […]
Dynamic AMP for Email is rolling out in Gmail now Read More »
In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads Read More »
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Google is also aiming to make the AMP case
