Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques All of us value time and always try to manage it rationally but I know very few marketers who are with how they optimize their working processes. […]
Automated website analysis: Best API implementation techniques Read More »
Annelieke van den Berg Annelieke van den Berg leads the Research Department at Yoast. She has her Master’s degree in Sociology and focuses on all things related to data. I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews
How to do a one-page analysis in Google Analytics • Yoast Read More »
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks
Digital marketing strategy guide for B2B industrial manufacturers Read More »
Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You cannot improve what you are not measuring. This makes web analytics the most important growth tactic out there. But are we measuring enough?
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the
How to take advantage of the latest updates to Google Search Console Read More »
Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months. I spoke with Nadya Khoja, Chief Growth Officer at Venngage,
SEO case study: How Venngage turned search into their primary lead source Read More »
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you
Does Google Data Studio Sample Google Analytics Data? Read More »
Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities –
44 Must-Have Marketing Tools for any Business in 2019 Read More »
When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to
How to use traffic analytics for more hyper-targeted campaigns Read More »
