Google: App Indexing

Google Play Instant lets app marketers offer game trials for free on Android devices

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in […]

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What to watch for in 2018: Mobile SEO predictions

As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO front. This past year brought

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Google shuts down Fetch As Google for mobile apps

Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added Fetch As Google for mobile

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