Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad […]
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Google test surfaces user data for publishers as part of new Insights Engine Project Read More »
Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they
Google announces AMP speed and viewability enhancements for ads Read More »
