Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows […]
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and
3 last-minute Google Shopping tricks to level up your account for the holidays Read More »
During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to
Four key holiday paid search trends to keep an eye on Read More »
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick
Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. Features and capabilities are nearly identical to those announced in August with Walmart. And while
Target expands voice-commerce relationship with Google to battle Amazon Read More »
AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase
AdWords Editor update supports Shopping Showcase Ads Read More »
In June, Google was fined $2.7 billion by the EU for “favoring its own content” in shopping search results. The company is reportedly appealing the decision. In the interim, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision. According to Reuters, the company “has
If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top
Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels Read More »
