Google: YouTube

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, …

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos Read More »

Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded …

Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads Read More »

What counts as a video view? A refresher on how social platforms calculate video ad views

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad …

What counts as a video view? A refresher on how social platforms calculate video ad views Read More »

YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94 percent of …

YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules Read More »

YouTube lets some advertisers buy masthead ads on CPM basis

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads …

YouTube lets some advertisers buy masthead ads on CPM basis Read More »

Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018. Why you should care YouTube’s relatively high retention rate indicates …

Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Read More »