A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to eCommerce giant Amazon on its own turf. Amazon is a serious threat not only to traditional retailers such as Target but to the search engine […]
d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going
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Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5
Google now has 50M Local Guides adding content to Google Maps and Search Read More »
Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics
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Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change. Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for
UPDATED The AdWords 2x budget change: Considering the potential impact Read More »
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: To put this
‘High-quality content’ tips from Google’s own style guides Read More »
Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,
AdWords rolls out new interface to all advertisers Read More »
Google and Facebook both have offline attribution. Now, Snap-owned Placed is introducing what it says is the first “media-independent” solution for paid search campaigns. (Multiple companies have offline attribution for display). Here’s the methodology as described by the company: Placed Attribution for Search directly measures the search click through a redirect implemented by the advertiser.
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JustAnswer is one of the survivors of the “answer engine” or Q&A craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone. The most recent entrant, Biz Stone’s Jelly, was
Answer engine JustAnswer now uses bots to route questions to human experts Read More »
Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve
