great place to work

Understanding B2B PPC Lead Flow

As PPC marketers, it is easy to think that lead gen and B2B are the same.  B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get …

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Using Google Data Studio for Auction Insights Reporting

Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select …

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Finding Success Through A Shared Vision

For 6 years now, Hanapin Marketing has been named one of the Best Places to Work in Indiana. In May, Hanapin was proud to claim the #1 spot in the small business category (16 – 74 employees) and just last month was certified as a Great Place to Work® by Fortune. A number of articles …

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