growth

How to Use Success Gaps to Get More Clients

How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your …

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5 Common Reasons Small Business Loan Applications are Denied (and How to Avoid Them)

Getting rejected for a small business loan is practically a rite of passage for entrepreneurs. Rejection rates can be as high as 73 percent with traditional banks. The odds improve a bit with alternative lenders, who generally approve around 57 percent of small business loan applications, but the rejection rates can be disheartening. Ready for …

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The Craziest Content Marketing Tactic Ever

If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitors aren’t doing. My content marketing advice? Stop creating …

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How to Find and Hire a VP of Growth for Your Business

Lately, it seems like I can’t talk to anyone in my field without hearing one question: “How do I find a good VP of Growth?” And I get it. Finding the right VP of Growth can mean the difference between a company that meets its goals and one that falls short again and again. It’s …

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10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft)

You don’t have to be a SaaS business or a technology startup to benefit from the wisdom of the world’s largest companies. The 10 lessons I’ll share here will help you learn from the examples they’ve set in order to grow your company – no matter what size it is, what industry you’re in or …

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The Ultimate Marketing Playbook for 2019 (Guide to Consulting)

Part 5 of a 5-part series: How to Become a Consultant Did you miss part 4? No problem – you can find it here! Fun fact: Sujan Patel, co-founder of Web Profits, wrote a book called The Content Marketing Playbook, which got a ton of downloads, and he did really well, in terms of growing …

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