gzip

How to increase page speed to improve SEO results

Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Have you checked your page speed scores lately? How do your speeds match up against …

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SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by …

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