Higher education

College Board Ditches ‘Adversity Score’ and Revamps Effort to Give Context to SAT Scores

Education, Higher education, Technology, Technology NEWS / Good To SEO

Leaders of the College Board, which operates the SAT, wants a retest of its effort to help admissions officials understand the relative privilege of test takers. Last year the nonprofit began piloting what it called the Environmental Context Dashboard, a system that assigned a score of 1 to 100 to every student who took the […]

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How to Create a Persona-Driven Content Strategy for Online Education

automation, BOFU, Career Changers, Career Enhancers, Career Starters, Content marketing, Content Marketing Strategy, Content Strategy, customer journey mapping, Education, Email Marketing, graduate degree, Higher education, marketers, marketing funnel, MOFU, online education, personalization, TOFU, undergraduate degree / Good To SEO

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.

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10 Textbook Strategies for Social Media in Higher Education

brand engagement, Engagement, Facebook, Higher education, Publishing, SEO BLOG, Social Media Strategy, twitter / Good To SEO

Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social

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