holiday marketing

What do consumers’ local searches tell us about holiday foot traffic?

What kinds of local businesses do consumers search for directions to over the holiday period? Digital knowledge management platform Yext has conducted a search trends study with a difference. The company tracked and aggregated searches for directions to nearby businesses during the month of December to discover when and how consumers were searching for businesses …

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Holiday Email Best Practices for Financial Institutions

☑ Are the recipients the target audience of the email? Similar to sending your emails to engaged recipients, you want to be sure they’re also the target audience to receive the email’s content. The more targeted you are with who of your audience you want to engage, the higher the likelihood that they will open, click, …

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The 3 Email Rules You Must Follow This Holiday Marketing Season

Plan to send emails this holiday marketing season? Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands. This post was based on our popular holiday marketing webinar! Click this link and register to watch it …

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Email That Wins The Halloween Inbox

Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s.   Email Tricks For Your Halloween Campaigns Like most Halloween prep, crafting an  email that gives your subscriber goosebumps (in a good way), …

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