Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Channel: Martech: Commerce, Holiday Retailer, Holiday2018, Internet Marketing, Marketing Tools /

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart […]

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend Read More »