How To Guides: Content Marketing

Target acquired: How to define and use your ideal target market

Channel: Content Marketing, Content marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing, Uncategorized / By

Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in …

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How to find good writers and other content marketing struggles

A-Post to Search Engine Land, Channel: Content Marketing, Content & Writing, Content marketing, Content Marketing Column, How To Guides: Content Marketing / By

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for …

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3 tips for overcoming content production obstacles

Channel: Content Marketing, Content Marketing Column, How To Guides: Content Marketing / By

We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And it all sounds great, but, the reality is …

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How are you changing your content marketing program in 2018?

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG, video / By

We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong note. However, have you started thinking about your 2018 program? How are you changing your content marketing program next year? It’s important to review, reflect and strategize based on this year’s …

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Which option is right for you?

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / By

What content should you give away for free, and should you charge for any? One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes it’s hard to know what you should share for free versus when you should charge …

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How to market your brand using interactive native content, Part 6

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / By

Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz’s innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, …

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Why brands need to tell a complete story

Channel: Display Advertising, Content marketing, Display Advertising, Display Advertising Column, How To Guides: Content Marketing, How To Guides: Display Advertising, SEO BLOG / By

The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a …

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Why choosing a niche helps you produce better content

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / By

As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can …

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How to market your brand using interactive native content, Part 5

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / By

Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz’s innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, …

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Which is right for your business?

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / By

If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular approaches people take. How do you determine which one …

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