How To Guides: Content Marketing

How to market your brand using interactive native content, Part 5

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / Good To SEO

Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz’s innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, […]

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Which is right for your business?

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / Good To SEO

If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular approaches people take. How do you determine which one

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25 promotion tactics to ensure people actually see your content

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing / Good To SEO

When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands

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Capitalizing on moments that matter

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, SEO BLOG / Good To SEO

The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, this season beckons people of all ages to actively participate in moments that matter. While many of the same tried and true activities perennially prevail, it has long been the norm that each ice cream cone is Instagrammed and

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3 ways for marketers to get more from their content

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, native advertising, SEO BLOG / Good To SEO

Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time and energy to adopt something different. Google once had to persuade buyers that text ads were worth the effort; Snapchat is today trying to do the same for vertical video. And right now, branded content is at

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