When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. […]
Everything a CMO Needs to know about video marketing in 2018 Read More »
Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content being published every second. We’re shocked by the amount of information hitting us every second. For a business, this tidal wave of information makes it harder to stand out. The key? Do
Eager to embrace live video? Inspiration and tips on how to get started Read More »
“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune went on to top 16 international music charts. Ironically, when MTV was launched two years later, “Video Killed the Radio Star” became the first song to grace television screens in a
Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More
4 myths about video social media marketing, debunked Read More »
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s
5 metrics to measure the success of Facebook videos Read More »
Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video
