How To: PPC

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

A-Post to Marketing Land, Channel: SEM, Google: AdWords, Google: AdWords: Enhanced Campaigns, How To: PPC, Paid Search Column, SEO BLOG / Good To SEO

If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers. […]

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Supercharge your email marketing with Google AdWords

Channel: SEM, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to

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The PPC challenge of selling manufacturing capability vs. stock products

Channel: SEM, Google, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Landing Pages, Search Marketing: Search Term Research, SEO BLOG / Good To SEO

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really

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5 non-traditional skills to look for in a PPC account manager

All Things SEO Column, Channel: SEM, Google: AdWords, Google: AdWords: AdWords Scripts, How To: PPC, Search Marketing: Landing Pages, SEO BLOG / Good To SEO

Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads,

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How to test (and perfect) nearly everything in PPC

Channel: SEM, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and

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