How To

How To Write A Winning Hero Conf Speaker Pitch

September 28, 2017 As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are […]

How To Write A Winning Hero Conf Speaker Pitch Read More »

The PPC challenge of selling manufacturing capability vs. stock products

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really

The PPC challenge of selling manufacturing capability vs. stock products Read More »

3 ways to improve link equity distribution and capture missed opportunities

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to

3 ways to improve link equity distribution and capture missed opportunities Read More »

Smart RLSA Tips For The Holiday Season

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid

Smart RLSA Tips For The Holiday Season Read More »

Using Google Sheets To Modify AdWords Scripts

September 21, 2017 Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of

Using Google Sheets To Modify AdWords Scripts Read More »

How to choose keywords that’ll attract traffic • Yoast

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose

How to choose keywords that’ll attract traffic • Yoast Read More »

How to properly delete a page from your site • Yoast

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be

How to properly delete a page from your site • Yoast Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version