Ian Cleary

Content Curation Roundup Posts: How To Get Awesome Results

Roundup posts are “sweet”. By gathering input from influencers and your audience, you are curating content. Specifically:Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. These diverse voices add to your content’s trustworthiness. How?Because you include people who have higher credibility than you or your …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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5 Content Distribution #Fails That Will Make You A Loser

No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted …

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your …

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically …

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