Implications of the GDPR for marketing in UK and Europe

News Roundup 2nd August 2019

Pinterest’s new shopping features, Twitter’s drag and drop function, GDPR issues for Facebook’s Like button, Twitter’s Q2 growth and Facebook’s streaming aspirations. There have been a few social media updates as platforms release new features and update functionality. Pinterest has launched two new features that put more focus on online shopping rather than social media …

News Roundup 2nd August 2019 Read More »

News Roundup 12th July 2019

Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools This week has seen Facebook facing another challenge over its users’ data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic …

News Roundup 12th July 2019 Read More »

Why marketers are upbeat about GDPR one year on [infographic]

A survey has found that 84% of marketers are positive about GDPR The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of GDPR means that marketers now have to ask for more explicit consent and be clearer …

Why marketers are upbeat about GDPR one year on [infographic] Read More »

Half of US newspapers unavailable from Europe, implications for marketers

A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories. It’s been one year since GDPR was introduced, which should be more than enough time to adapt to the changes. However, some sectors still haven’t adjusted to accommodate the new rules. One key …

Half of US newspapers unavailable from Europe, implications for marketers Read More »

5 things to consider when using marketing automation

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the …

5 things to consider when using marketing automation Read More »

Recent data privacy legislation and the operational impact on digital marketers

A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted. …

Recent data privacy legislation and the operational impact on digital marketers Read More »