A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on…
Implications of the GDPR for marketing in UK and Europe
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The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences…
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Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join…
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Are some businesses killing their ability to communicate with customers due to GDPR? GDPR has certainly kicked up a storm in the last few months within the EU. If you…
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Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with…
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Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration…