February 6th, 2018 B2B marketing values relevancy, which makes emerging trends pertinent for any marketer looking to get a jump on their effectiveness in 2018. From embracing multimedia content creation to using copywriting in a more story-driven, personal form, these marketing trends are something all B2B marketers should keep in mind. 1. Multimedia Content Creation […]
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Like change? Then social media is the place for you. Every day there’s some small evolution in at least one of the social platforms. Some days, there’s a big new product announcement—a new tool that could change the way you do business. This keeps things interesting, but it can make it hard to keep up, if you’re
5 Hot Social Media Trends Every Marketer Should Be Aware Of Read More »
January 30th, 2018 #InfluencerGoals. If you don’t have them, you know someone who does. Take a quick video, snap a few selfies, multiply your Instagram hashtags, and bam! Influence. At least that’s how it’s perceived by marketers and wannabes who don’t understand how someone evolves from a content creator into an influencer. As marketers, we’re
This Is How Fast Influencer Marketing Is Changing Read More »
Freaked out over Facebook’s announced changes? Worried you’ll never get your marketing messages into your audience’s NewsFeed again? I bet that you didn’t realize that there’s an easy work around: Influencers, the real people that other people trust and pay attention to. So it’s a no-brainer that influencers’ social media shares will not only get
Frenemy Influencer Marketing: The Ultimate Guide Read More »
If all that is between you and influencer marketing is knowing where to begin, then read on… It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Once we muster the ability to look
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Here’s how to attract more brand ambassadors and let your customers do the marketing for you Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and require different strategies to scale. Influencers are paid, spokespeople. They create content for a short
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December 28th, 2017 Expert roundups are the new guest posts: Everyone is doing them, mostly without much strategy behind them. And that’s unfortunate—the tactic is highly efficient when approached creatively. Engaging niche influencers to co-create content for you is a great way to create free content and get those influencers promote it for you. But
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Learn how influencer marketing has ripped into social media strategies and how it can help you Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into their marketing mix, they are discovering new ways to benefit from it, and better ways
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Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in this
How Tom’s of Maine Found Success in Micro-Influencer Marketing Read More »
Some companies and marketers might still be wary about influencer marketing, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed that this type of
How Much Should You Pay a Social Media Influencer to Promote Your Brand? Read More »
