December 12th, 2017 Influencer marketing came on my radar in late 2013, but it didn’t really start picking up steam as an earned media tactic until 2015. Since then, an entire ecosystem of tools has cropped up to facilitate the identification, management, tracking, and reporting for influencers. For some, it’s moved from an occasional tactic […]
Here’s What Your Influencer Marketing Strategy Should Look Like Read More »
When it comes to marketing, nothing is too much. If you’ve ever set up a marketing strategy involving specifically targeted campaigns, you already know how important it is to be thorough and never miss a chance to reach your targeted audience. There are many ways to deliver your message to your customers, starting with distributing
How to Create Viral Content: Tips from Micro-Influencers Read More »
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the
5 Influencer Marketing Trends You Need to Know for 2018 Read More »
Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators.
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect
5 Brands That Used Influencer Marketing to Raise Their Profile Read More »
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves
How to amplify your content marketing with influencer-driven writing contests Read More »
Here’s the story: You know influencers can introduce you to their audience. When that happens, you grow your audience. And when you grow your audience, you get more pageviews, email subscribers, and… ultimately… sales. It’s that simple, right? Well… Influencer outreach can definitely give you larger brand exposure. And, when you focus on backlinking techniques, influencer outreach can also
13 Proven Ways to Use Influencer Outreach to Help Your Content Rank Read More »
November 22nd, 2017 Jeff Bezos and Amazon already oversee dominant or emerging powerhouse businesses in cloud computing and storage, e-commerce, rockets, ebooks, smart speakers, and original programming (check out the $250 million they recently paid for just the RIGHTS to make two Lord of the Rings TV shows). Now, they’re making a new move into
Influencer campaigns are a major trend, one which show no signs of slowing down. If you open your Instagram, Twitter, Facebook or just about any social media account, you’ll see influencers from all walks of life promoting various products or services. So what’s the secret behind successful influencer campaigns? It’s simple – the brands and
6 Influencer Marketing Mistakes That Are Crippling Your Campaigns Read More »
November 20th, 2017 Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales. As with all marketing,
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness Read More »
