Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of positive results. While influencer marketing can fetch you tremendous results, you should […]
7 Mistakes That Can Kill Your Influencer Relationships Read More »
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer marketing to “celebrity endorsement advertising,” when Nicole Kidman could plug Chanel #5 or Leonardo di
Does Influencer Marketing Really Work? Here’s What You Should Know Read More »
Billions of searches are performed online every day, and a mere fraction of them will bring up your website. But to some brands, that fraction of traffic can amount to thousands or even millions of visitors. For the average online retailer, Google is often a top referrer of new business annually. So you can imagine
The Gray Area of Terms of Service, Influencer Marketing, and SEO Read More »
Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether. Nonetheless, if you’re an entrepreneur, personal branding is too important to skip or get wrong. Entrepreneurs face fierce competition in today’s business environment. This means you’ll need to
5 Personal Branding Hacks Every Entrepreneur Should Know Read More »
3 Ways Brands Can Target Millennials on Instagram The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation of young and tech-savvy consumers engages with social media much differently than an older audience would. Millennials demand instant access to
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Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer’s audience? They’re kept in
How To Build A Scalable Influencer Outreach Strategy Read More »
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries
Influencer marketing has gained ground in just a few years, and for good reason. According to a Linqia study, 86% of marketers have used it, and 94% of them found it effective. Influencer marketing can help brands boost their authenticity, which is necessary for building trust. It can also help drive engagement, website traffic, and conversions.
An Executive’s Guide: How to Do Influencer Marketing the Right Way Read More »
Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in specific industries or niches. Brands partner with these influencers to increase brand
Build Relationships With Influencers, Not Businesses [Infographic] Read More »
Since its inception, Snapchat has been changing the game for social engagement. If you can remember so far back as 2012, everyone was skeptical that Snapchat would ever monetize well. They didn’t see how the platform could leverage advertising the way Facebook was. Since then, they have surprised people time after time, launching new, unique,
