NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social […]
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Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the
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Over the past three years there have been few marketing disciplines that have captured the imagination, for better or worse, quite like influencer marketing. For all the ire directed towards activity sometimes deemed opaque or hard to measure, there are plenty of companies that have bolstered their brand and increased sales by working with influencers.
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Influencer marketing is a digital trend that continues to rise in popularity among brands and marketing agencies. In fact, reports have shown that 59% of brands who currently have an influencer marketing program increased their budget for influencer collaborations in 2019. Since “numbers don’t lie”, it’s safe to say that brands who are conducting influencer
Will Hiding Likes Really Make the Internet a Better Place? As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo or video posted on the popular social media platform. An
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Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and rapidly evolving features. In fact, 73% of marketers in the State of Social survey said
Brands are spending billions of dollars a year on influencer marketing and it has fast become a critical digital marketing channel, especially for brands in markets such as fashion and beauty. Influencers, the ranks of which include celebrities as well as individuals who built large followings through their use of digital platforms like Instagram and
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The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing
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Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could be going
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NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social
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