InfluencerMarketingPro

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

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We Can Look at What We Are Incentivizing, Says Twitter CEO

“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in …

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5 Takeaways From SXSW 2019

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was …

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DTC Brands Doing Incredible Numbers on Shopify, Says COO

Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond …

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‘Ninja’ Tyler Blevins Could be First $10 Million a Year Fortnite Gamer

The best Fortnite player in the world, ‘Ninja’ Tyler Blevins, says he currently makes more than $500,000 a month and may just become the world’s first $10 million a year gamer. Ninja has over 20 million subscribers to his YouTube channel and a reported 200,000+ paying subscribers watching Blevins livestream on Twitch. ‘Ninja’ Tyler Blevins, coming …

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