Innovation and Trends

Which trends are disrupting the industry? – Econsultancy

Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall. Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in …

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A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic – Econsultancy

Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform. A veteran of the radio marketing industry, Andy Whatley is now responsible for building out partnerships with brands and publishers for Instreamatic and helping to realise the next generation of audio advertising. Econsultancy caught up with him to find out …

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Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported …

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The best digital marketing stats we’ve seen this week – Econsultancy

It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps …

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Could Ikea dominate the smart home market? – Econsultancy

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market. In a way, Ikea has made home design accessible, with demographics ranging from students to families able to afford the brand’s fashionable furniture …

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A day in the life of… Founder and MD of an innovation launch agency – Econsultancy

Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London. We caught up with him to find out how he came to found an agency that specialises in launching innovations, what skills his job involves, and his advice to anyone looking to start a career in PR or innovation. …

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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other …

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How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy

Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons …

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Three tech trends set to impact digital advertising beyond 2019 – Econsultancy

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend across the world this year. While immediate investment is something of a certainty, what trends are …

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What are fashion retailers doing to combat environmental costs? – Econsultancy

The fashion industry is worth $32bn to the UK economy according to the CEO of the British Fashion Council, with the country employing around 890,000 people across a wide range of fashion-related jobs. But while it’s undoubtedly a thriving industry, there is a much bigger price to pay for the privilege of fast and affordable …

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A day in the life of… Tech Director at Byte, a marketing technology agency – Econsultancy

This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots. That’s because we are interviewing a tech lead at Byte, an agency that focuses on emerging technology. Meet Isabel Perry… Please describe your job: What do you do? Isabel Perry: Director of Technology at Byte – …

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