Innovation and Trends

Which trends are disrupting the industry? – Econsultancy

Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall. Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in …

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A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic – Econsultancy

Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform. A veteran of the radio marketing industry, Andy Whatley is now responsible for building out partnerships with brands and publishers for Instreamatic and helping to realise the next generation of audio advertising. Econsultancy caught up with him to find out …

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Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported …

Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy Read More »

The best digital marketing stats we’ve seen this week – Econsultancy

It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps …

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Could Ikea dominate the smart home market? – Econsultancy

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market. In a way, Ikea has made home design accessible, with demographics ranging from students to families able to afford the brand’s fashionable furniture …

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