Innovation and Trends

The best digital marketing stats we’ve seen this week – Econsultancy

It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps …

The best digital marketing stats we’ve seen this week – Econsultancy Read More »

Could Ikea dominate the smart home market? – Econsultancy

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market. In a way, Ikea has made home design accessible, with demographics ranging from students to families able to afford the brand’s fashionable furniture …

Could Ikea dominate the smart home market? – Econsultancy Read More »

A day in the life of… Founder and MD of an innovation launch agency – Econsultancy

Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London. We caught up with him to find out how he came to found an agency that specialises in launching innovations, what skills his job involves, and his advice to anyone looking to start a career in PR or innovation. …

A day in the life of… Founder and MD of an innovation launch agency – Econsultancy Read More »

Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other …

Digitally Native Vertical Brands: direct to consumer heaven or overhyped? Read More »

How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy

Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons …

How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy Read More »

Three tech trends set to impact digital advertising beyond 2019 – Econsultancy

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend across the world this year. While immediate investment is something of a certainty, what trends are …

Three tech trends set to impact digital advertising beyond 2019 – Econsultancy Read More »