We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once. For my part, I’m a big fan of all things future-looking: […]
Five futuristic talks to catch at the Festival of Marketing 2018 Read More »
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week. This week, we’ve got masses of interesting developments, including not one but two major martech alliances by massive firms that are set to advance digital transformation;
It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world. The thing about
Why we need to stop repeating the “50% by 2020” voice search prediction Read More »
Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media. Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’. After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps
Why ASOS’ Enki has set the bar for retail chatbots Read More »
Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise. “We’re living in a world where one or two massive media companies own the identity of the consumer, and they own the means by which the advertiser can have a conversation with them. “Clients are becoming disillusioned with the effectiveness of their
Welcome to The Week in Digital Transformation, a regular round-up where we look back on the most interesting ideas, announcements and developments in the realm of digital transformation over the past week. This week’s instalment is packed with big names, as Coca-Cola, Volkswagen and Manchester United are all doubling down on digital transformation in different
What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo Read More »
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far. Last month, two different articles were published looking back over some
Where are the key transformative tech trends of 2018? Read More »
In the last few years, images have begun to change the way we search online. An increasing number of people are using visual search – the process of using an image as a search term (instead of keywords) to find out more information, or to discover similar images. Despite the fact that visual search has
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices. Write
How to make content work harder in a multichannel world Read More »
