Instagram advertising

How the number of hashtags influences Instagram performance

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully …

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Five ways to collaborate with Instagram nano-influencers

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results …

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Best time to post on Instagram & Facebook

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here’s why. Facebook …

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News Roundup April 26th 2019

Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature This week has seen another update to Twitter, this time to help stop the …

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Limited paid social budget? How to pick one platform

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to effectively deploy a limited paid social budget. With so many social media platforms around, many …

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6 influencer marketing predictions that will rule 2019

These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the top influencer marketing predictions that will rule 2019. Let’s take a look. 1. Brands will …

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Why choosing the right influencers for your travel campaign is vital

Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your …

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Do you need exact match social media handles?

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that …

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News roundup 18th January 2019

Instagram’s efforts to tackle fake accounts ‘not working’, marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts Find out all about some of the big marketing, social media and advertising news from the last week in our latest update.   Instagram’s crackdown on ‘fake’ …

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Instagram shop: How to boost your e-commerce sales

What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining …

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Instagram stats trends and changes since its acquisition

Chart of the day: The latest Instagram stats, trends and changes Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness. Instagram is a powerful platform that is constantly innovating, experimenting and communicating with its users, both from within …

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Increase Ecommerce Revenues With Instagram Sales Funnels

If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use …

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