Instagram marketing

Will Hiding Likes Really Make the Internet a Better Place?

Will Hiding Likes Really Make the Internet a Better Place? As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo or video posted on the popular social media platform. An …

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5 common IGTV marketing mistakes

IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with …

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3 Dumb Mistakes to Avoid When Posting Instagram Content

Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips …

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The 10 Principles of Successful Instagram Marketing

The 10 Principles of Successful Instagram Marketing Wouldn’t it be great if there was a clear and simple formula to successful Instagram marketing? Well, there’s not one way to do things well on Instagram, but there are several principles that, if followed, will lead you to a stronger following, more leads, and a higher conversion …

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Top 19 Instagram marketing tools to use for success

Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s. …

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5 Instagram marketing tips for the travel industry

Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we visualize the enjoyment such a place will offer. From white sand beaches to aquamarine waters, …

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