Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a […]
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all –
Since the feature was introduced in August 2016, Stories have completely changed how people, and brands use Instagram. More than 500 million Instagrammers use Stories every day, and the format has opened up a wealth of content opportunities for marketers: Whether you want to boost engagement, take your followers behind-the-scenes or promote your latest product
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Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement Facebook has had a bit of a busy week, with internal research looking at its app’s decline going public and the $5 billion US Justice
By now, you’re likely aware of the growing popularity of Instagram Stories, and its unique ability to reach customers where they already are. With the introduction of Shopping in Stories, it’s even easier for consumers to explore brands, find new products, and make purchases right on the platform. Essentially, shoppable Stories are streamlining the customer
How to Differentiate Your Brand On Instagram Stories [Infographic] Read More »
One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly, and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online. This becomes particularly exciting for marketers because we have an opportunity to express our
8 Fresh Instagram Tips You Can Try Today for Your Brand Read More »
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it
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7 Ways to Grow Your Instagram Following With Instagram Stories by Staff | April 29, 2019 Instagram is the fastest-growing social platform on the internet. While it likely won’t overtake Facebook in popularity, it is an important second runner-up. It currently has a billion monthly active users and an amazing opportunity for businesses to grow
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There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the
Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out Read More »
Instagram and Facebook stories are increasingly on the radar for many brands, and understandably so. According to Instagram, 200 million+ accounts look at a business profile each day, two out of three business profile visits are from non-followers and a third of the most viewed Stories on Instagram come from businesses. These platforms offer a
Five content tips for great Instagram and Facebook stories – Econsultancy Read More »
