Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need to watch. More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and […]
Over half of marketers find social media Stories effective Read More »
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and sellers around the world, you’re
The Secret to Instagram Success: Square’s Community Curation Strategy Read More »
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team
How Bustle Uses Instagram Stories to Connect with Their Fans Read More »
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product so the image sharing platform
How Blenders Eyewear Creates Profitable Instagram Ad Campaigns Read More »
Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust
Personalized content is big social media trend for 2019 Read More »
Not everyone eats to live; there are many who live to eat. They want to know what is going into their tummies, if it appeals to their taste buds, why they should eat it, and so on. So if you want these people to buy what you are selling, you have to give them a
12 Ways to Use Digital Marketing Effectively for the Food Industry Read More »
What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining
Instagram shop: How to boost your e-commerce sales Read More »
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases. Whilst it remains impossible to add functioning links to standard image captions, accounts can now introduce external links via shoppable posts, stories and feed ads.
Why Instagram product landing pages must be seamless (an Avon case study) Read More »
As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse. The list goes on… You
Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for us to share our posts
How Instagram Helps Callie’s to Serve Over 250,000 Customers Per Year Read More »
