Instagram

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern …

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3 Common Instagram Marketing Mistakes (And How To Fix Them)

When it comes to social media marketing, Instagram can take your business efforts to the next level. The platform boasts more than one billion monthly users, and with that many people using the app, you’re sure to reach your target market and meet your conversion goals. Far too many brands make avoidable mistakes when marketing …

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New Study Reveals That Video is King in Instagram Stories

Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great …

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How to Make Instagram Videos That Add Value to Your Brand

Instagram has proven to be a highly valuable platform when it comes to social media marketing. Its reach is incredible! In fact, this social media platform boasts 1 billion active monthly users, half of whom log on to the platform daily. It’s quite obvious, then, that using Instagram to reach your target market is a …

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130 Social Media Acronyms and Slang You Need to Know

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media …

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Instagram Impressions, Reach, and Other Metrics You Might Be Confused About

With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data. One thing we know for sure: you should be investing in Instagram and Instagram Stories strategies. Not convinced? Instagram provides the perfect platform for you to share a variety …

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