Instagram influencer marketing is growing. While the exact value of the market is hard to pin down, SBT reported it surpassed the $1 billion mark in 2017. And it is now estimated at over $2 billion. No matter where the market value currently stands, there is no doubt Instagram gives brands access to a large […]
The Power of Instagram Influencers for Your Small Business Read More »
Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. The good news about Instagram is that it has morphed
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform
7 Instagram Best Practices to Build Your Audience Read More »
Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips
3 Dumb Mistakes to Avoid When Posting Instagram Content Read More »
If you’re planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we’re already planning our marketing budgets for 2020. We’re also starting those conversations with our clients. It’s a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can
I just discovered an interesting use of the Instagram platform courtesy Addy Osmani – you can publish how-to guides and tutorials on Instagram as photo slideshows. To give you can an example, here’s an Instagram Slideshow that walks you step by step though the creation on Memojis on an iPhone. People can swipe through your
Visual Storytelling – Make Instagram Slideshows with Google Slides Read More »
“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern
Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong? Read More »
When it comes to social media marketing, Instagram can take your business efforts to the next level. The platform boasts more than one billion monthly users, and with that many people using the app, you’re sure to reach your target market and meet your conversion goals. Far too many brands make avoidable mistakes when marketing
3 Common Instagram Marketing Mistakes (And How To Fix Them) Read More »
Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great
New Study Reveals That Video is King in Instagram Stories Read More »
Instagram has proven to be a highly valuable platform when it comes to social media marketing. Its reach is incredible! In fact, this social media platform boasts 1 billion active monthly users, half of whom log on to the platform daily. It’s quite obvious, then, that using Instagram to reach your target market is a
How to Make Instagram Videos That Add Value to Your Brand Read More »
