integrated marketing campaigns

The anatomy of a great multicultural marketing campaign

Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs …

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Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign

How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits in recent years. While certain behaviours of the younger generation are seen as faults (from …

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5 Steps to Building a Killer Digital Marketing Campaign

The steps you need to take to make sure you get the most out of your marketing campaign A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive of the campaign, right up until it is being presented to an audience. Digital marketing …

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which channels do you use when researching products prior to buying online

Which channels do consumers use when researching products before buying online?

Chart of the Day: Millennials  (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy a particular product we will have spent a good chunk of time researching our options …

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