We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected […]
A quick guide to the best ads for different purposes In a Digital Marketing: Integrating strategy and tactics with values, published 2014, Ira Kaufman and Chris Horton wrote that we’re well beyond the stage in which digital media is a fad. In fact, it is quickly becoming the means by which consumers communicate with their
Chart of the Day: New research on web users’ perception of ad types and formats The Nielsen Norman Group has been helping make the web a better place through their research and advice on usability and customer experience for a long time. In fact, it’s since 1998, about as long as I’ve been involved in
