Internet Advertising

How emotionally fueled mass communication can affect advertising and brands

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and …

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News Roundup 20th September 2019

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other …

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News Roundup 13th September 2019

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google’s expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to …

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News Roundup 6th September 2019

UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for …

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Custom audiences and identity-based targeting

A step-by-step approach to using identify-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital …

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