Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key…
Internet Advertising
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Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have…
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Chart of the day: Awareness of FIFA World Cup 2018 named partners and sponsors With the World Cup fully underway there is no doubt that it is amongst the largest platforms…
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An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+…
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25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has…
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Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the…