Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn't a good idea It can seem like the news cycle these Read More
Internet Advertising
Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in Read More
Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options Facebook is aiming to make its platform Read More
It is estimated that this year ad fraud will see $5.8 billion from advertisers, showing the growing issue It comes as no surprise that ad fraud Read More
UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update This week has brought with it the Read More
A step-by-step approach to using identify-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers Read More
Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March Read More
Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty Read More
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Read More
Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Read More