Internet Advertising

How emotionally fueled mass communication can affect advertising and brands

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and …

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News Roundup 20th September 2019

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other …

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News Roundup 13th September 2019

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google’s expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to …

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News Roundup 6th September 2019

UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for …

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Custom audiences and identity-based targeting

A step-by-step approach to using identify-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital …

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Celebrating 30 years of the World Wide Web [Infographic]

Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March 12th), meaning it has been changing how we connect with friends, family and businesses for three decades. In fact, it has pretty much changed how we all live our …

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News roundup 8th February 2018

Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results A new infographic has showcased the most valuable brands in many of the countries across …

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The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst of change, it is the glue that binds everything together. If you look at the …

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Marketing to the Pink Pound (Dorothy Dollar)

An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With the acceptance and visibility of people with various sexual orientations and gender-identities having increased and …

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