IBM Resilient CTO and security guru Bruce Schneier takes a look at the security risks of the Internet of Things in his latest video. He brings up an interesting and rather disconcerting point, IoT devices tend to do critical things like turn on and off power or drive your car, so preventing hacking is even […]
What Are the Security Risks of the Internet of Things? Read More »
Connected devices are rapidly becomingly more present as a part of our everyday lives. No place is this more apparent than in the home. These devices leverage the power of the Internet of Things (IoT) to create powerful new features and applications within the types of devices we already have in our home. From refrigerators
Connected Homes are Driving Business Opportunities Read More »
There was a session at the recent GeekWire Summit on how the IoT explosion will impact retail stores where underpants were discussed. It’s humous but very illustrative of how every item in every store, electronic or not, will be tracked in order to provide personalized shopping experiences and to bring massive efficiencies to the supply
Why Would I Want My Underpants Connected to the Internet? Read More »
The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways. But how much of a distant future is this world? Could it be closer than we realise? Samsung certainly
Samsung’s Home Marketing Director on the future of smart homes & IoT Read More »
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers. As internet-connected devices proliferate, the IoT offers marketers new opportunities and challenges when striving to connect with customers. Subscribers can read all about the IoT in one of our latest reports, A Marketer’s Guide to the Internet of Things – but
Five things you didn’t know about the Internet of Things Read More »
I bet I can guess your password Let’s start with a really big number. 9 billion Is that big enough for you? Well, that is the approximate number of data records lost or stolen since 2013 according to the breachlevelindex. What is worse is that only 4% of these breaches were ‘secure’, meaning that the
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
Cloud computing has dominated the business world this year, and the trend will only continue into 2018. Thanks to the many benefits cloud computing provides, private cloud solutions, cloud data centers, platforms, and infrastructure as a service has come into its own. Startups and small and medium enterprises have been quick to take advantage of
