Interviews

Non-stop News from Amazon Provides Non-stop Lessons for SMBs

I’ve been fascinated with Amazon (and devices from them) for years now. So much that I’ve been in the process (a long process …) of writing a book on how this one company has and continues to change the rules of customer engagement for almost every business. And as the years go by, maybe the …

Non-stop News from Amazon Provides Non-stop Lessons for SMBs Read More »

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of …

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing Read More »

Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so …

Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP Read More »

We Believe Voice Will Fundamentally Change How We Interact with Technology

According to a recent NPR/Edison Research study of smart speaker owners, 42 percent of people surveyed say it has become essential to their everyday lives, 47 percent say they use it more now than they did when they first got it, and 65 percent say they wouldn’t go back to life without them. And of …

We Believe Voice Will Fundamentally Change How We Interact with Technology Read More »

CabinetM CEO says companies do not have a handle on their marketing technology stacks

In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their their business objectives, Anita Brearton and her business partner, Sheryl Schultz, founded the marketing technology management platform, CabinetM. “We had this huge explosion of new technology in the market landscape, and people started …

CabinetM CEO says companies do not have a handle on their marketing technology stacks Read More »

Who Knew? A Small Business Powers Big Shows Like “The Voice”

The team at Telescope.tv might be small in size, but the interactive experiences they deliver are globally scalable. As a social and video solutions specialist for Fortune 500 brands such as CNN, FOX News, the NBA, Vans, Twitter and Facebook, Telescope has a client list any small business would envy — including all the case …

Who Knew? A Small Business Powers Big Shows Like “The Voice” Read More »