Interviews

Overcoming the Challenges of CRM at Your Small Business

A few months back we posted a question here at SBT asking what are the biggest challenges when it comes to using customer relationship management solutions.  Over 500 people responded, and the biggest challenges — hands down —  were manually entering and maintaining data, and understanding how CRM really benefits “my” business.  So I asked […]

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Delivering Great Customer Experiences Starts with Showing Real Respect

Oracle recently conducted a study of 1,100 US consumers. And last week the company released a report of the findings called “One Size Doesn’t Fit All.” Oracle created the report in partnership with and features analysis by Jeanne Bliss. Bliss serves as a leading customer experience thought leader, author and founder of CustomerBLISS. Some of

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Facebook Libra for commerce, transactions; less speculative than Bitcoin

Last month, Facebook announcement Libra, its new cryptocurrency. Libra lets you buy things or send money to people with nearly zero fees. And the announcement caused a lot of different reactions from across the business and political landscape. It also shined an even brighter light on cryptocurrencies in general.  And you have to believe the

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73% of B2B Videos are Less Than 2 Minutes; Only 13% Viewed on Mobile

Vidyard, a leading video platform for business, recently released their annual Video in Business Benchmark Report and it is full of great information on how businesses are leveraging video to engage customers and prospects.  The study found on average 52% of viewers watch a video all the way through, regardless of the video’s length. But

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