Jay Baer

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, Marketing, SurveyMonkey /

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes […]

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10 Magazine Lessons That Will Make You A Better Content Marketer

Almost Timely News, Audience Mindset, Chocolate Cake Content, Content marketing, Douglas Burdett, Jay Baer, Magazines, Recurring Columns, Spin Sucks, The Economist, The Full Monty, The New Yorker, The Week /

Do you subscribe to print magazines? Unlike digital media, print magazines remain visible on your coffee table and other reading areas. Result:More readers since other people pick them up and scan them. My husband loves his weekly print magazine subscriptions to The Economist, The New Yorker and The Week. As a result he reads every

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How to Get the World Talking About Your Brand [Podcast]

Jay Baer, Podcast, Talk Triggers, word of mouth /

Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of

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Transcript of How to Get the World Talking About Your Brand

Jay Baer, Talk Triggers, Transcript, word of mouth /

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. In this episode the Duct Tape Marketing Podcast,

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

Buffer, BuzzSumo, Facebook, Jay Baer, Research, Social Media, Social Media Examiner /

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Andy Crestodina, Casio Politi, conferences, Content marketing, Content Marketing World, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Media, Mike Stelzner, Phil Mershon, Sean Callahan, SEO BLOG, Social Media Marketing World /

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically

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The Ultimate Guide To Celebrate Your Customers

Ann Handley, Chase Bank, Customer, Customer trust, Edelman Trust Barometer, Gary Vaynerchuk, Gini Dietrich, Jay Baer, Lee Odden, Nielsen, Oreo, Robert Caldini, Ron Tite, Sean Callahan, SEO BLOG, Tim Washer, Valentine's Day, WOM, word of mouth /

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,

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2018 B2C Content Marketing Trends [Research & Analysis]

Andy Crestodina, Content marketing, Jay Baer, Market Research Insights, SEO BLOG /

2018 B2C Content Marketing Trends reveal that business use of content continues to evolve. Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Table of Contents 1. Overall 2018 B2C Content Marketing Trends

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