Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book […]
How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated
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Jay Baer’s Top Tips for Handling the Haters using Social Media Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations, boost their brand and improve their image with customers.
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Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that
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“Do people even read books any more? Why spend your time on it, when you could do more videos?” Right now, these are questions that are being asked of me, and by me, as I begin the long and involved process of creating my sixth book. And they aren’t ridiculous questions. Indeed, the business of
5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule. It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with
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