Jay Baer

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically …

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The Ultimate Guide To Celebrate Your Customers

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically, …

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2018 B2C Content Marketing Trends [Research & Analysis]

2018 B2C Content Marketing Trends reveal that business use of content continues to evolve. Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Table of Contents 1. Overall 2018 B2C Content Marketing Trends …

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Content Marketing World Authors – Heidi Cohen

Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book …

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Content Marketing World 2017 Lessons That Will Make You A Better Marketer

How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated …

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