Joe Pulizzi

10 Dad-Tested Content Marketing Secrets To Make You Better

What content marketing secrets did your father teach you? Okay–I admit that content marketing runs in my family. But I bet that your dad taught you a thing or two about content marketing!  My dad was a big New York City publisher. Before you think New York Times or Daily News, let me clarify:My dad—not …

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Share of Audience Attention: The Case for Consistent Content

Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern?  Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email …

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your …

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract …

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How to Turn Marketing Costs Into Profit

Marketing Podcast with Joe Pulizzi and Robert RosePodcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief …

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research …

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