Jon Morrow

Simple 5 Step Blog Post Formula That Will Make You A Pro Now

Feel the minutes ticking by until your blog post deadline? But you don’t know what to write? I get it. While writing is difficult, it’s harder when you’re under pressure to produce. To sit down at your computer or paper and write, takes regular practice. The writing fairies don’t just show up on demand. Don’t …

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your …

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How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

5 B2B Content Marketing Distribution Tactics You Can Use Need to improve your stellar B2B content marketing distribution?   Of course you do!  Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel if the opposite were true. Even worse if your …

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How To Write Better Headlines Based On Data [Research]

Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.   …

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