Iris Guelen Iris Guelen is a Junior Web Editor at Yoast. She writes and optimizes blog posts and works on the Yoast newsletter. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also […]
What is the difference between a keyword and a keyphrase? • Yoast Read More »
When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information,
Getting Started with SEO: A Guide for Small Businesses Read More »
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets
Eight shortcuts to find long tail keywords (and how to use them) Read More »
SEO is a finicky thing. As the owner of a digital marketing agency, it’s a question I hear a lot. Here’s the problem: SEO made ranking high easy ten or even five years ago. Any client asking this question is stuck in this old and defunct frame of mind. So how can you best explain
How to Help Your Client Understand that Ranking Takes Time Read More »
Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content
7 Content Marketing Hacks That’ll Crush it in 2019 Read More »
Everyone would love to acquire more traffic for their sales funnels without paying a single cent. This is particularly true for those just starting out who lack substantial funds to invest in Google AdSense, Facebook Ads, or other forms of effective but costly advertising. Whether you’re new to the game or looking to optimize existing
How to Get More Search Traffic in 30 Days (Without Paying for It!) Read More »
SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is
How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions Read More »
Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s
Voice search optimization guide: Six steps for 2019 Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. “If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail
Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when planning how to bring in customers to your website – because the terms they’re searching for will determine the kind of content you will create and the way you will
How to move from keyword research to intent research Read More »
