This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website […]
Ranking your local business #3: Website optimization Read More »
July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! We curated a number
Master List of the Best Ad Tech Platforms for PPC Read More »
When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple
The Content Marketer’s Guide to Keyword Research Read More »
This guide was co-written by Jay Baer and Convince & Convert Strategist, Anthony Helmstetter. To work through this process, download this Excel worksheet. In previous blog posts, we’ve covered how to identify content assets and gaps, based on the most important persona questions. We’ve covered the 5x5x5 questions and content gap analysis and the roles
How to Uncover Hidden Content Opportunities with Topic Archaeology Read More »
When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
Keyword Research: The Ultimate Guide for SEO and Content Marketing Published 11/07/2016 by Jayson DeMers | 12 Comments Table of Contents + Introduction to Keyword Research+ Keyword Research for SEO+ Topic Research for Content Marketing+ Other Keyword Considerations+ Tools for Keyword Research When you search for information, you enter specific words and phrases
The Ultimate Guide for SEO and Content Marketing Read More »
SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway
Using Latent Semantic Indexing to boost your SEO strategy Read More »
