The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be […]
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There is a major fault with how AdWords management is conducted today. Even 16 years into its lifecycle – an eternity for any digital platform – AdWords management is still a young discipline. Consequently, it suffers from a flaw that many young disciplines have in common: a lack of shared conventions that facilitate collaboration and understanding from
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Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
Of late, selling on Amazon has ballooned into something quite lucrative for small e-commerce businesses and one-person shops. People visiting this online retail giant often have a single goal — to make a purchase. The search box, aka Amazon’s internal search engine, powers these purchases by providing the most relevant product suggestions. Amazon’s search engine algorithm
What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the industry you will no doubt
There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate
Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
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The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only
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Starting a blog is easy these days. From Buying a domain name from GoDaddy, hosting from BlueHost and installing a WordPress CMS on the server, it takes less than 30 minutes. In less than 30 minutes, you can start your blogging career. But what after that? We start writing articles on the blog, promote it
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