Landing Pages

Master List of the Best Ad Tech Platforms for PPC

July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research?   Well, guess what, you’re in luck!     We curated a number […]

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landing page

3 Reasons Why Landing Pages Are Important for a PPC Campaign

What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are

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Use Your Landing Page Copywriting Skills

July 14, 2017 In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base.   Exhibit A: I recently traveled to Vancouver. Going

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50 Reasons Your Landing Page Isn’t Working

50 Reasons Your Landing Page Isn’t Working Published 02/07/2017 by Jayson DeMers | 3 Comments If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because

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